Dressing the Monster

Dressing the Monster

Your alarm is going off. It’s 6 a.m. You have a gym to be at in thirty minutes. Are you throwing on any raggedy old fraternity rush t-shirt from college? That one pair of shorts that always bunches up in the wrong place? A hoodie from the mainstream hyper-branded Instagram fitness apparel company that everyone else has? We sure as hell hope you aren’t. Why? Because you deserve to wake up and put on a shirt that has an attitude that matches the monster inside you. 

You can repeat motivational mantras in your head as many times as you want, but when you look in the mirror mid-lift and read “Fucking Fight For It” across your chest, it’s pretty hard to find an excuse to quit. Think about the way you like to be coached during a fitness session, or in any aspect of your life. Are you someone who thrives on praise? Do you need to be yelled at to feel motivated? Or, do you want to dissect the logic of WHY you’re doing what you’re doing? Fitness training is incredibly personal depending on the athlete.

“As I think back, at 6-12 years old, I wanted to be praised. I wanted to be told how well I was doing, and patted on the back for it. From 13-25, I wanted the opposite. I wanted to be yelled at for not doing it perfectly. I wanted to be screamed at to move faster, lift heavier. Between 26 and 30, I didn’t really want any coaching. “I knew my body.” In my opinion, that was dumb. Someone can ALWAYS provide knowledge and help you achieve your goals if you’re coachable. -Tim VanDeusen, JekyllHYDE owner

Regardless of how you like to be coached, JekyllHyde’s shirts are designed to show your inner monster proudly on the outside. It doesn’t matter if you’re the strong and silent lifter in the back of the gym, or the coach shouting, “one more rep!” to your class. When you dress the part, you feel the part. 

“Now, I want a coach that will sit down and dissect things with me. No yelling, no unearned pats on the back. I want to be strategic and fix things with little adjustments here and there. I’ll always want an honest coach…sometimes it isn’t technique or skill, or anything other than just doing the work and grinding through it. I want to be told when it’s time to ‘drop the hammer’ with reckless abandonment.”

If you’re the athlete, how do you like to be coached?